Back

INDIGENOUS MARKETS’ SACRED SYMBOLS IN YORÙBÁ ORATURE

SA’ADU Taofiq and ÀJÀYÍ Funmilayo Temitope

Submitted

May 10, 2025

Accepted

June 15, 2025

Published

July 20, 2025

Abstract

This paper centres on the sacred symbols embedded in Yoruba orature and verbal arts concerning indigenous markets, examines the signs and symbols used in describing and defining indigenous markets in forms like folklores, proverbs, Ifá scared verses (Odù and ẹṣẹ-Ifá), and other verbal arts that construct and convey meaning in the context of orature and spirituality. This study argues that some existing works on Yorùbá indigenous markets focused mainly on their history, structure, and economic value, to the neglect of treating how the indigenous markets are reflected in the sacred symbols in orature and their spiritual essence, meaning that the spirituality of Yorùbá indigenous markets as reflected in Yorùbá orature has not been fully explored. This created an academic gap. Paying attention to the orature and spirituality of Yorùbá indigenous markets will embody Yorùbá people’s values, beliefs, and spiritual practices. This study, therefore, seeks to fill this gaping gap. This study’s data is generated from Yorùbá orature reflecting indigenous markets as gleaned from Yorùbá myth, song, proverbs, folktales, and Ifá literary corpus. The data collected were transcribed and analyzed within the theoretical framework of Semiotics theory. Therefore, unveiling the sacred symbols embedded in the indigenous marketplace as reflected through orature while interrogating the spirituality of Yorùbá indigenous markets. This study found that Yorùbá indigenous markets are not just economic spaces, but are also sacred sites that reflect the community’s values, beliefs, and practices.

References

  1. Abímbọ́lá W. (1968). Ìjìnlẹ̀ Ohùn Ẹnu Ifá. Apá Kìí-ní. Aim Press and Publishers.

  2. Abíọ́dún, R. (2014).Yorùbá Art and Language: Seeking the African in African Art. Cambridge University Press.

  3. Agboọlá, O.P (2021). The significance and users’ perceptual evaluation of traditional market spaces in Nigeria SN Social Science, 1, (106), 1-34. https://doi.org/10.1007/s43545-021-00100-1

  4. Àjàyí, A.  and Fátùrótì, O.R. (2019). Èjìgbòmẹkùn Market in Ile-Ife: Investigating the nexus between the mythical and modern era of the Yorùbá history In Yorùbá Studies Review, 4, (1),99-122.

  5. Aliu, O., & Solanke, S. O. (2017). Re-evaluating Yorùbá Market Cosmology and its impact on Market Development. Wukari International Studies Journal, 6(1).

  6. Al-Modaf, O.A (2009). Significance of Culture in the Marketplace: A Proposed Theoretical Perspective in JKAU: Arts and Humanities., 17 (2), 249-262

  7. Apter, A. (1992). Black critics and kings: The hermeneutics of power in Yorùbá society. University of Chicago Press.

  8. Barthes, R. (1961). Elements of Semiology. (Trans. Annette Lavers and Colin Smith). Jonathan Cape.

  9. Chandler, D. (2001). Semiotics: The Basics.  Routledge.

  10. Danesi, M. and Perron, P. (1999) Analysing Cultures: An Introduction and Handbook. Indiana University Press.

  11. Eco, U. (1976). A Theory of Semiotics.  Indiana University Press

  12. Morris, C. (1980) Foundations of the Theory of Signs.  University of Chicago Press.

  13. Obateru, R. I. (2003). The Yoruba city in history: 11th century to the present. Penthouse Publications (Nig).

  14. Olukoju, A. (2003). Infrastructure Development and Urban Facilities in Lagos, 1861-2000. Journal of African History, 44(2), 287-306.

  15. Olúwatóyìn, O. (2018). Yorùbá Market as an Architectural Place of Contestable Identity: The Case of Ọ̀yọ́ Town. The Nigerian Journal of Architecture and Urbanism, 1(1). 22 30

  16. Òkéwandé, O. T. (2020). A Semiotic Investigation of the Relations between Ifá and Yorùbá Indigenous Markets, Market Location and Marketing Theories. In NOKOKO: Institute of African Studies Carleton University, 8,1-31

  17. Òkéwandé, O.T. (2017). Markets, Marketing, and Advertisement. In T. Fálọlá and A. Akinyẹmi (Eds.) Culture and Custom of the Yorùbá. pp. 553-565. Pan African University Press.

  18. Otakpor N. (1996). The World is a Marketplace. The Journal of Value Inquiry, 30 4), 521-530.

  19. Öztürk, A. (2013). Importance of Social and Cultural Environmental Factors in International Marketing Strategies: Example of Turkish Market. International Journal of Multidisciplinary Thought, 3 (2), 321-337. 

  20. Lloyd, P. (1953). Craft Organization in Yoruba Towns1. Africa23(1), 30-44.

  21. Peel, J. D. Y. (1983). Ijeshas and Nigerians: The Incorporation of a Yorùbá Kingdom, 1890s 1970s. Cambridge University Press.­­

  22. Peel, J. D. Y. (2000). Religious encounter and the making of the Yorùbá. Indiana University Press.

  23. Penna, X. (2023). Holding Stories. https://core.ac.uk/download/603656726.docx

  24. Pemberton, J. (1975). Eshu-Elegba: The Yorùbá Trickster God. African Arts, 9 (1), 20-27.

  25. Peirce, C.S. (1931-1958). Charles Hartshorne. Paul Weiss and Arthur D. Burks (Eds.) Collected Writings. 8 (Vols.)  Harvard University Press.

  26. Puspasutari Ujianti, N. M., & Dewi, A. A. S. L. (2021). Traditional Market Revitalization in the Perspective of Cultural Tourism Development in Denpasar City. In Advances in Social Science, Education, and Humanities Research. 605,372-374.

  27. Sa’adu, T. (2021). Àgbékalẹ̀ àti Àkóónú Ewì Ajẹméṣù ní Ìpínlẹ̀ Ọ̀yọ́ àti Ọ̀ṣun ní Nàìjíríà (Form and Content of Èṣù-Related Poetry in Ọ̀yọ́ and Ọ̀ṣun States of Nigeria), Unpublished Ph.D. Thesis, Department of Linguistics and African Languages, Ọbáfẹ́mi Awólọ́wọ̀ University, Ilé-Ifẹ̀.

  28. Usman, J. & et al (2019). Oral narratives as intertexts in selected Nigerian films. Doctor of Literature, Thesis Nelson Mandel University, Ggberha, Republic of SouthAfrica RSA) https://core.ac.uk/download/289223649.pdf

  29. Washington, W. M., & Parkinson, C. (2005). Introduction to three-dimensional climate modeling. University science books.